內(nèi)容簡介: 《跨文化商務交際/新時代商務英語專業(yè)系列教》為商務領(lǐng)域跨文化交際素養(yǎng)培訓教程,共12個單元,從文化總論、文化傳統(tǒng)、價值觀、身勢語、人際交往等各個層面和維度分析了中西文化的差異,并通過對真實的跨文化交際案例的探討歸納出各種場景下適當?shù)膽獙Ψ椒āC總€單元設(shè)計有課前熱身活動(Pre-class Activity)、理論專著節(jié)選閱讀(Read to Learn More)、知識拓展(Kaleidoscope)、迷你案例討論(Mini-case Study)和課外練習(After-class Exercises)五個環(huán)節(jié)。
《跨文化商務交際/新時代商務英語專業(yè)系列教》可供英語專業(yè)、商務英語專業(yè)(方向)學生使用,也可作為大學英語選修課及跨文化交際課程的教材。
作者簡介:
目錄:Unit 1 Intercultural Communication in a Globalization Context
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 2 Concept of Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 3 Conflicts of Systems
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 4 Cultural Patterns
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 5 Conflicts and Adjustment of Cultural Values
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 6 Time and Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 7 Verbal Communication: The Way People Speak
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 8 Nonverbal Communication: Speaking Without Words
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 9 Interpersonal Relationships: Friendship and Facework
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 10 Work: Practices and Attitudes
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 11 Intercultural Negotiation
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 12 Building a Team with Intercultural Competence
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises