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2020-02-06 17:30 來源：京東作者：京東

內(nèi)容簡介: 《商務溝通基礎》（英文版）是一部適合中國商務國情，以培養(yǎng)學生跨文化的商務溝通能力為主要目標的商務英語教材。全書綜合了國內(nèi)外優(yōu)秀教材的許多特點，分三大部分全面概括了商務溝通的理論與技巧，知識體系完善，技能涵蓋全面，內(nèi)容生動活潑，同時凸顯了中國文化，是一本培養(yǎng)多層次應用型人才、文化依托式的現(xiàn)代商務英語教材。 本教材適合高等院校商務、經(jīng)濟、管理等相關專業(yè)學生及一般院校英語專業(yè)學生拓展課程使用，也適合普通商務人員為切實提高商務溝通理論與技巧了，增強英語語言能力之用。

目錄:Part I Chapter 1 Getting Ready: Business Communication Fundamentals i. The Definition of Business Communication ii. The Function of Business Communication iii. The Categories of Business Communication iv. The Characteristics of Business Communication v. Over to You Chapter 2 Communication Strategies i. The Process Model (Linear Model) ii. Ronald. B. Adler Model (Interactive Model) iii. Mary Munter Model (Circular Model) iv. Over to You Chapter 3 Intercultural Business Communication i. Understanding Cultures and Communication ii. High Context or Low Context? iii. Developing Intercultural Business Communication Skills iv. Business Anthropogeography: Doing Business around the World v. Over to You Chapter 4 Gender Difference in Communication i. Gender Difference ii. Psychological Difference between Men and Women iii. Educational Difference iv. Men and Women at Work v. Women in Negotiation vi. How to Sell to Women? vii. Over to You Chapter 5 Persuasive Skills (1) i. Persuading Oneself before Others ii. Setting Personal Objective iii. Developing the Relationship iv. Understanding Human Motivation v. Over to You Chapter 6 Persuasive Skills (2) i. Asking the Right Questions ii. Applying the Power of Personality iii. Choosing the Right Approach iv. Over to You Chapter 7 Non-verbal Skills i. The Significant Role of Non-verbal Communication ii. Non-verbal Delivery Skills iii. Non-verbal Listening Skills iv. Over to You Chapter 8 Public Speaking Skills i. Fighting down Your Terror ii. Presentation Skills iii. Debating Skills: To Be or Not to Be iv. Knowing How to Say No v. Over to You …… Part III Bibliography

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