選材全面、翔實、專業(yè)
語言難易適中、注釋詳盡實用
信樣均來自真實的業(yè)務(wù)操作
寫作實例種類豐富、新穎實用,寫作風(fēng)格多樣
寫作方法和技巧的講解詳細(xì)、精確
典型句式的提煉和總結(jié)實用、有效
課后練習(xí)豐富多彩,針對性強(qiáng)
全書融專業(yè)知識與語言技能于一體
助你成為商務(wù)英語函電寫作高手!
Contents
Unit 1 An Overview of Business Letter Writing
商務(wù)信函寫作概覽 (1)
1.1 The Principles for Effective Writing (1)
1.2 The Style and Tone of Business Letter Writing (7)
1.3 Preparation before Writing (8)
1.4 Writing Naturally and Sincerely (9)
Unit 2 The Structure and Styles of Business Letters
商務(wù)信函的結(jié)構(gòu)與格式 (15)
2.1 Principal Parts (15)
2.2 Optional Elements (18)
2.3 Styles of a Business Letter (19)
2.4 Spacing, Margin and Envelop Addressing (23)
Unit 3 Establishing Business Relations
與對方建立商務(wù)關(guān)系 (29)
3.1 Introduction (29)
3.2 Letter Samples (30)
Unit 4 Inquiries
詢購 (42)
4.1 Introduction (42)
4.2 Letter Samples (43)
Unit 5 Quotations, Offers and Counter Offers
報盤與還盤 (53)
5.1 Quotations and Offers (53)
5.2 Counter Offers (59)
Unit 6 Orders and Acknowledgements
訂購與確認(rèn) (71)
6.1 Introduction (71)
6.2 Letter Samples (72)
Unit 7 Payment by Letter of Credit
信用證付款 (86)
7.1 Introduction (86)
7.2 Letter Samples (87)
Unit 8 Other Methods of Payment
其他付款方式 (99)
8.1 Introduction of Other Methods of Payment (99)
8.2 Writing for Other Methods of Payment (100)
8.3 Letter Samples (100)
Unit 9 Collection Letters
催款函 (112)
9.1 Introduction (112)
9.2 Letter Samples (115)
Unit 10 Packing
包裝 (126)
10.1 Introduction (126)
10.2 Letter Samples (127)
Unit 11 Shipping
裝運(yùn) (136)
11.1 Introduction (136)
11.2 Letter samples (137)
Unit 12 Insurance
保險 (148)
12.1Introduction (148)
12.2Letter Samples (149)
Unit 13 Complaints and Claims
投訴與索賠 (160)
13.1 Introduction (160)
13.2 Letter Samples (161)
Unit 14 Agency
代理 (174)
14.1 Introduction (174)
14.2 Letter Samples (175)
Unit 15 Contracts
合同 (188)
15.1 Types of Business Contracts (188)
15.2 Components of a Business Contract (190)
15.3 Language and Stylistics Features (190)
15.4 Layout (193)
15.5 Writing Steps (193)
Appendix A Useful Abbreviations in International Trade
實用國際貿(mào)易縮略語 (212)
Appendix B Useful Expressions in INCOTERMS 2010 and the Relevant Documents
《2010年國際貿(mào)易術(shù)語解釋通則》及相關(guān)文件中的實用表達(dá) (218)
Appendix C The Comparison of the Old and New Language Styles
新舊文體比較 (231)
References
參考文獻(xiàn) (234)