電子商務英語教程（附MP3光盤1張）簡介，目錄書摘
2019-11-06 11:38
來源：京東
作者：京東
電子商務英語教程（附MP3光盤1張）
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內(nèi)容簡介: 主要從基本理論、流行商業(yè)模式和管理運營三個層面討論了電子商務的理論知識和實務操作?！峨娮由虅沼⒄Z教程》參考了國外最新的資料，在很多概念和網(wǎng)站運營模式方面，選取了最新、最有代表性的成功或失敗案例，指出了中國和其他國家在電子商務方面的淵源，并對本土化中電子商務公司待解決問題和突破的方向等提出了建議。
此外，《電子商務英語教程》注重基礎知識的應用，除了必要的語言基本能力培養(yǎng)外，還強調(diào)讓學習者根據(jù)基礎知識和技巧進行實際操作，解決實際問題，而不是簡單的知識傳授。
此外，《電子商務英語教程》注重基礎知識的應用，除了必要的語言基本能力培養(yǎng)外，還強調(diào)讓學習者根據(jù)基礎知識和技巧進行實際操作，解決實際問題，而不是簡單的知識傳授。
目錄:Unit 1 An Overview E-commerce
Additional Reading： E-commerce Advantages and Disadvantages
Unit 2 E-commerce Platform
Additional Reading： Internet Services that Support E-commerce
Unit 3 Classifying E-commerce Business Models
Additional Reading： One World； Diverse Models
Unit 4 The B2B Bussiness Model
Additional Reading： B2B Reverse Auction： Benefits and pitfalls for Small businesses
Unit 5 The B2C Business Model
Additional Reading： Building an Online Customer Experience Competency
Unit6 The C2C Business Model
Additional Reading： EBay VS. Taobao
Unit 7 Virtual Communities
Additional Reading： Facebook and Its Chinese Followers
Unit 8 The Mobile Commerce
Additional Reading： Shopping With Cellphones
Unit 9 E-marketing Strategies
Additional Reading： Online advertising： Not ye olde banners
Unit 10 E-commerce Payment Systems
Additional Reading： A Further Exploration of the EPS
Unit 11 E-commerce Security Issues
Additional Reading： E-commerce Security System： Guidelines and Precautions
Unit 12 E-commerce Managerial Issues
Additional Reading： E-commerce Tax and International Issues
Appendix Ⅰ Reference Translation of Texts
Appendix Ⅱ Key to the Exercises
Appendix Ⅲ Tapescripts
Appendix Ⅳ Glossary
Additional Reading： E-commerce Advantages and Disadvantages
Unit 2 E-commerce Platform
Additional Reading： Internet Services that Support E-commerce
Unit 3 Classifying E-commerce Business Models
Additional Reading： One World； Diverse Models
Unit 4 The B2B Bussiness Model
Additional Reading： B2B Reverse Auction： Benefits and pitfalls for Small businesses
Unit 5 The B2C Business Model
Additional Reading： Building an Online Customer Experience Competency
Unit6 The C2C Business Model
Additional Reading： EBay VS. Taobao
Unit 7 Virtual Communities
Additional Reading： Facebook and Its Chinese Followers
Unit 8 The Mobile Commerce
Additional Reading： Shopping With Cellphones
Unit 9 E-marketing Strategies
Additional Reading： Online advertising： Not ye olde banners
Unit 10 E-commerce Payment Systems
Additional Reading： A Further Exploration of the EPS
Unit 11 E-commerce Security Issues
Additional Reading： E-commerce Security System： Guidelines and Precautions
Unit 12 E-commerce Managerial Issues
Additional Reading： E-commerce Tax and International Issues
Appendix Ⅰ Reference Translation of Texts
Appendix Ⅱ Key to the Exercises
Appendix Ⅲ Tapescripts
Appendix Ⅳ Glossary
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