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2020-01-06 12:13 來源：京東作者：京東

高等院校商務(wù)英語專業(yè)核心課精品系列教材:商務(wù)英語精讀(第3冊)

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內(nèi)容簡介: 《高等院校商務(wù)英語專業(yè)核心課精品系列教材:商務(wù)英語精讀(第3冊) 》是職場英語白骨精，助你完成由菜鳥到高手的完美蛻變，匯集最經(jīng)典、最全面、最實(shí)用的商務(wù)英語會(huì)話表達(dá)，精典短句，夯實(shí)你的基礎(chǔ)。生動(dòng)詮釋“立竿見影”，高頻商務(wù)話題，迅速提升你的職場含金量。

作者簡介:

目錄:Unit 1 Motivations to Go Abroad
Section One: Business Communications
Making an Offer
Section Two: Text
Motivations to Go Abroad
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Concerns and Problems of Going International
Unit 2 International Market Research
Section One: Business Communications
Doing Business in China
Section Two : Text
International Market Research
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Market Research in Management
Unit 3 Determining Research Objectives
Section One: Business Communications
Decision Making in China
Section Two: Text
Determining Research Objectives
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Using Aims and Objectives to Create a Business Strategy
--Experience From Kellogg
Unit 4 What Is Marketing
Section One: Business Communications
Product Presentation
Section Two : Text
Marketing
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Marketing Is All Around Us
Unit 5 The Marketing Process
Section One: Business Communications
Marketing Strategy
Section Two: Text
The Marketing Mix
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Market Segmentation
Unit 6 Target Market Selection
Section One: Business Communications
Developing a New Market
Section Two : Text
How to Select Target Market
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Estimating Market Potential
Unit 7 Marketing in the 21st Century
Section One: Business Communications
Counter-Offer
Section Two: Text
Global Marketing in the Twenty-first Century
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Managing the Marketing Efforts
Unit 8 Business Negotiation
Section One: Business Communications
Meeting a Trade Delegation
Section Two: Text
Steps of Business Negotiation
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Negotiating Skills
Unit 9 Establishment of Contract
Section One: Business Communications
Contract Negotiation -- Price
Section Two: Text
Fundamentals of a Contract
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Breach of Contract
KEY TO EXERCISES
附錄一  全國國際商務(wù)英語考試（二級）大綱
附錄二  全國國際商務(wù)英語考試（二級）樣題
附錄三  全國國際商務(wù)英語考試（二級）口試樣卷
附錄四  全國國際商務(wù)英語考試（二級）樣題參考答案
附錄五  全國國際商務(wù)英語考試（二級）樣題聽力原文

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