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體驗(yàn)商務(wù)英語(yǔ) 教師用書3(第二版 附出題軟件)簡(jiǎn)介,目錄書摘

2019-10-21 19:01 來(lái)源:京東 作者:京東
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體驗(yàn)商務(wù)英語(yǔ) 教師用書3(第二版 附出題軟件)
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內(nèi)容簡(jiǎn)介:  《體驗(yàn)商務(wù)英語(yǔ) 教師用書3(第二版 附出題軟件)》延續(xù)了第一版活潑、高效的體驗(yàn)式商務(wù)英語(yǔ)學(xué)習(xí)模式。在此基礎(chǔ)上對(duì)聽力和閱讀材料進(jìn)行了全面更新,緊扣時(shí)代脈搏,多維度拓展商務(wù)英語(yǔ)語(yǔ)言及交際能力,著力打造精品。本系列教材由《綜合教程》(1-5)、《教師用書》(1-5)、《同步練習(xí)》(1-5)和《視聽說(shuō)教程》(1-5)組成,各冊(cè)均配有多媒體教學(xué)資源。
作者簡(jiǎn)介:
目錄:Notes on units
Unit 1 Brands
At a glance
Business brief
Lesson notes
Unit 2 Travel
At a glance
Business brief
Lesson notes
Unit 3 Organisation
At a glance
Business brief
Lesson notes
Unit 4 Change
At a glance
Business brief
Lesson notes
Unit 5 Money
At a glance
Business brief
Lesson notes
Unit 6 Advertising
At a glance
Business brief
Lesson notes
Unit 7 Cultures
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Employment
At a glance
Business brief
Lesson notes
Unit 9 Trade
At a glance
Business brief
Lesson notes
Unit 10 Quality
At a glance
Business brief
Lesson notes
Unit 11 Ethics
At a glance
Business brief
Lesson notes
Unit 12 Leadership
At a glance
Business brief
Lesson notes
Unit 13 Innovation
At a glance
Business brief
Lesson notes
Unit 14 Competition
At a glance
Business brief
Lesson notes
Revision
Unit B
Text bank
Teacher's notes
Unit 1 Brands
Business-to-business branding
Brands and passion
Unit 2 Travel
Hotel hotspots
The importance of eye-to-eye contact
Unit 3 Organisation
Morale in service organisations
Organisational learning
Unit 4 Change
Implementing change
A changing economy
Unit 5 Money
Company results: cars
Company results: pay TV
Unit 6 Advertising
Advertising to Latino consumers
Should advertising to children be banned?
Unit 7 Cultures
Cultures and outsourcing
US and European business cultures
Unit 8 Employment
Asking for a raise
Spending the company's money
Unit 9 Trade
Trade and textiles
Questioning globalisation
Unit 10 Quality
Principles of quality
Quality studies
Unit 11 Ethics
industrial espionage
Bribery and corruption
Unit 12 Leadership
Teaching leadership 1
Teaching leadership 2
Unit 13 Innovation
Encouraging innovation
Rewarding innovation
Unit 14 Competition
Price competition
Competitive forces

Text bank answer key
Resource bank
Teacher's notes
Unit 1 Brands
Taking part in meetings
Unit 2 Travel
Making arrangements on the telephone
Unit 30rganisation
Socialising: introductions and networking
Unit 4 Change
Taking part in meetings 2
Unit 5 Money
Dealing with figures
Unit 6 Advertising
Starting presentations
Unit 7 Cultures
Social English
Unit 8 Employment
Managing meetings
Unit 9 Trade
Negotiating
Unit 10 Quality
Telephone complaints
Unit 11 Ethics
Problem-solving
Unit 12 Leadership
Decision-making
Unit 13 Innovation
Presenting
Unit 14 Competition
Negotiating
Appendix
Translation reference
Business brief
Reading
Audio scripts
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