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2020-04-08 14:02 來源：京東作者：京東

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內(nèi)容簡介:　　《國際商務(wù)談判：理論與實踐》詳細介紹了國際商務(wù)談判中的基本理論，列舉了談判中的策略和談判技巧，詳細介紹了跨文化談判中的基本技巧和禮儀常識，可作為高等院校的外貿(mào)、酒店管理、國際企業(yè)管理、涉外會計、國際經(jīng)濟與貿(mào)易等專業(yè)的英語教材，同時也可作為進出口貿(mào)易公司的工作人員、國際營銷人員及與外商打交道的經(jīng)理、政府官員的培訓(xùn)教材。另外，介紹了各種實用的商務(wù)活動的特點，內(nèi)容新穎，案例豐富，有助于進行有效的商務(wù)談判訓(xùn)練。
　　通過《國際商務(wù)談判：理論與實踐》的學(xué)習(xí)，學(xué)生能夠了解和掌握商務(wù)英語談判的原則和技巧，能夠順利進行商務(wù)溝通。加之配備了豐富的案例分析，可以幫助學(xué)生和從事國際商務(wù)談判的人員或有志于商務(wù)談判的人士盡快掌握國際商務(wù)談判中的專業(yè)英語及其表達方式，掌握國際商務(wù)談判中的基本技能。

作者簡介:

目錄:Chapter 1 Fundamentals of International Business Negotiation
1．Overview of Negotiation
1．1 What is Negotiation
1．2 The Importance of Business Negotiation
1．3 Characteristics of International Business Negotiation
2．The Four Phases of Business Negotiation
3．The Main Content of Business Negotiation
4．The Principles of Business Negotiation
4．1 Win-Win Concept
4．2 Collaborative Principled Negotiation
4．3 Law of Trust in Negotiation
4．4 Law of Two Level Games
Case Study Negotiating with Wal-Mart Buyers
Exercises

Chapter 2 Choosing the Negotiation Team
1．The Basic Qualities of Business Negotiators
2．The Role of Chief Negotiator
2．1 The Chief Negotiator
2．2 Organizational Qualities of the Chief Negotiator
3．Team Solidarity
3．1 Advantages of Team Negotiation
3．2 Organizational Structure for Negotiators
3．3 How Big Should the Team Be
3．4 The Importance of Team Solidarity
4．Selecting the Member of Negotiation Team
5．How to Assemble Successful Negotiating Team
Case Study Bargaining Price with the Chinese
Exercises

Chapter 3 Preparations for Business Negotiation
1．Establish the Goals for Negotiation
1．1 Principles of Setting Goals
1．2 BATNA
2．Establish Business Relations
2．1 The Necessary Elements in a Correspondence for Establishing Business Relations
2．2 Examples of Correspondence for Establishing Business Relations
3．Explore Ways to Get Information Concerned
4．Gain the Skill of Making a Feasible Negotiation Plan
4．1 Gist of a Negotiation Plan
4．2 Major Contents of a Negotiation Plan
4．3 Examples of Negotiation Plan
Case Study Contract Renegotiation with the Chilean Government
Exercises

Chapter 4 Strategies and Tactics of Business Negotiation
1．Strategies and Tactics
2．The Preparations for Business Negotiation
2．1 Defining the Aims for Negotiation
2．2 Getting Necessary Information
……

Chapter 5 Content of Business Negotiation （I）
Chapter 6 Content of Business Negotiation （II）
Chapter 7 Content of Business Negotiation （III）
Chapter 8 Intercultural Negotiation
Chapter 9 Etiquettes in International Business Negotiation

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