編輯推薦:

內(nèi)容簡(jiǎn)介:　　《數(shù)字媒體專業(yè)英語(yǔ)/普通高等教育“動(dòng)畫與數(shù)字媒體專業(yè)”規(guī)劃教材》是為數(shù)字媒體藝術(shù)和數(shù)字媒體技術(shù)專業(yè)英語(yǔ)課程編寫的教材。全書按照數(shù)字媒體范疇，共分為數(shù)字媒體產(chǎn)業(yè)、數(shù)字媒體藝術(shù)、數(shù)字媒體技術(shù)、數(shù)字媒體應(yīng)用4個(gè)部分，17個(gè)單元。每個(gè)單元都包含課文、詞匯、注釋、練習(xí)和多篇閱讀材料。

作者簡(jiǎn)介:

目錄:Chapter 1 Industry Background
UNIT 1 Digital Contemporary Life
Text A Disney Buys Pixar
Text B Chinese Make Big Push into Animation
Text C WeChat： The Chinese Chat App Stealing Weibo's Thunder
Reading Material 7 Lessons You Can Learn from Shooting with a Camera Phone

UNIT 2 The Rise of Digital Media Industry
Text A Digital Art in China
Reading Material Wall Street Has Made Hillary Clinton a Millionaire
Chapter 2 Art Background

UNIT 3 Dadaism
Text A Dadaism
Reading Material Duchamp

UNIT 4 Pop Art
Text A Pop Art Pioneer Richard Hamilton Dies at the Age of 89
Text B Restless Genius： Pablo Picasso
Text C Andy Warhol and the Can That Sold the World by Gary Indiana
Reading Material "My Mind Split Open"： Andy Warhol's Exploding Plastic Inevitable

UNIT 5 Montage
Text A Montage （filmmaking）
Reading Material Taxi Driver （1976）
Reading Material Avatar 3D Film Employs Cutting Edge Visual Effects
Chapter 3 Technical Elements

UNIT 6 Overview Of Computer
Text A Evolution of Computer
Reading Material Who Invented the Computer？

UNIT 7 Multimedia Computer Technology
Text A Windows Media Player 12
Text B Adobe Fast Facts
Text C Adobe Character Animator
Reading Material We Had No Idea

UNIT 8 Computer Graphics
Text A Apple's First Macintosh Turns 25
Text B How Mandelbrot's Fractals Changed the World
Reading Material Listening to Geometry
Reading Material The Backbone of Fractals： Feedback and the lterator
Chapter 4 Professional Outlook

UNIT 9 Virtual Reality
Text A Building a Digital Museum
Text B 5 Ways Virtual Reality Will Change Education
Text C Don't Compare Virtual Reality to the Smartphone
Reading Material "China's Google" Baidu is Making Smart Glasses

UNIT 10 Augmented Reality
Text A 7 Ways Augmented Reality Will Improve Your Life
Text B Can Augmented Reality Help Save the Print Publishing Industry？
Text C （geolocation + augmented reality + QR codes） Libraries
Reading Material GPS App Keeps Drivers' Eyes on the Road

UNIT 11 New Media Advertisement
Text A Mobile Advertising Is Soaring While Newspapers Continue Their Inexorable Decline
Text B 8 Reasons to Join the Digital Media and Advertising Industry
Reading Material What is Digital Media'？

UNIT 12 UI
Text A Realism in UI Design
Text B Experience vs Function—a Beautiful UI is Not Always the Best UI
Reading Material Eye—Catching Mobile App Interfaces with Sleek Gradient Effect

UNIT 13 Web Design
Text A Design Trend： Ghost Buttons in Website Design
Text B How To Create a Web Design Style Guide
Reading Material 11 Web Design Trends for 2016

UNIT 14 Information Design
Text A What Is Information Design？
Text B Physical， Cognitive， and Affective： A Three—part Framework for Information Design
Reading Material Audible Information Design in the New York City Subway System： A Case Study

UNIT 15 Architectural Animation
Text A Making of Phoenix & Vieques House Animation
Reading Material Architecture Software

UNIT 16 Visual Communication
Text A Type Basics
Reading Material Style Tiles and How They Work

UNIT 17 Online Game
Text A Angry Wingless Birds are Taking Over
Reading Material Apple Buys Star Wars Tech Firm Faceshift to up Its VR Game
Reading Material Microsoft Pays ＄ 2．5bn for Minecraft Maker Mojang

參考文獻(xiàn)