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2019-10-11 09:31 來源：京東作者：京東

The Rudolph Factor[波音涅槃：驅(qū)動(dòng)企業(yè)變革和創(chuàng)新的魯?shù)婪蛞蜃覿

內(nèi)容簡介:The bestselling author of Catch! shares the innovation secrets that helped Boeing turn itself around from the brink of collapse The Rudolph Factor tells the story of Boeing′s spectacular turnaround through a discussion of principles and qualities that are transferable and replicable to any size or type of organization in any industry. Authors Cyndi Laurin and Craig Morningstar use the story of Rudolph the Red–Nosed Reindeer as an analogy to explore a corporate culture that managed to avoid disaster through progressive leadership; a highly participatory team–based culture; the development of an organizational constitution; and an alternative, aligned employee rewards structure. Using real–world lessons from Boeing′s inspiring story, The Rudolph Factor shows companies how to nurture a culture centered around their "Rudolphs"–those out–of–the–box, creative employees who can serve as shining lights to lead organizations in accomplishing their goals. Applicable to anyone who runs a business of any size, this book shows readers how to find, nurture, and leverage the creativity of its employees to achieve a long–term competitive advantage. Cyndi Laurin, PhD (Phoenix, AZ), is an author, international keynote speaker, and founder of Guide to Greatness, LLC. Craig Morningstar (Phoenix, AZ) is an experienced senior–level executive whose background includes positions at Southwest Airlines and Charles Schwab.

《波音涅槃：驅(qū)動(dòng)企業(yè)變革和創(chuàng)新的魯?shù)婪蛞蜃印窞槟庾x波音公司的成功秘訣，運(yùn)用波音“C-17環(huán)球霸王”的成功案例教授組織如何指引員工創(chuàng)造性地、變革性地思考，進(jìn)而從中受益。本書將指引你找到這些人，賦予他們力量，帶動(dòng)企業(yè)文化革新。世紀(jì)之交，曾經(jīng)一度稱霸全球航空市場的波音公司開始為重重困難所困擾：新訂單數(shù)急速下降;合并重組遇到重重困難；企業(yè)內(nèi)部績效低下;競爭對(duì)手的發(fā)展勢(shì)頭越來越猛…… 內(nèi)外交困，使得波音公司--這個(gè)昔日的航空工業(yè)巨人陷入一場前所未有的發(fā)展危機(jī)之中。
　　但就在短短的10年之中，波音公司找到了著力點(diǎn)，浴火涅槃，實(shí)現(xiàn)了空前徹底的企業(yè)文化轉(zhuǎn)變，一躍沖出低谷，接連創(chuàng)下歷史紀(jì)錄，并在各條戰(zhàn)線上對(duì)競爭對(duì)手發(fā)動(dòng)凌厲的反攻。
　　這一切引人注目的成功和轉(zhuǎn)變都始于十年前的一個(gè)項(xiàng)目——波音“C-17環(huán)球霸王”貨物運(yùn)輸機(jī)項(xiàng)目以及波音公司在這個(gè)項(xiàng)目中開始的艱難的企業(yè)文化轉(zhuǎn)型探索——追尋企業(yè)內(nèi)部所謂“魯?shù)婪蛞蜃印钡倪\(yùn)動(dòng)……如果你想挖掘員工的最大潛力，重振旗鼓或是挽救瀕臨失敗的某個(gè)項(xiàng)目，本書將作為一盞指路明燈，為你引路。

作者簡介:Cyndi Laurin, PhD, is an author, international keynote speaker, and founder of Guide to Greatness, LLC. She specializes in process improvement and performance man-agement. She is also the bestselling author of Catch!Craig Morningstar is an experienced senior-level executive whose background includes positions at Southwest Airlines and Charles Schwab. He is also an entrepreneur who has founded, operated, and sold several companies.

辛迪·勞林（Cyndi Laurin）　作家、國際知名管理咨詢家，卓越領(lǐng)導(dǎo)有限責(zé)任公司創(chuàng)始人；精通過程改進(jìn)和績效管理；暢銷書《捕獲》的作者。
　　克雷格·莫寧斯塔（Craig Morningstar）經(jīng)驗(yàn)豐富的高級(jí)主管，曾就職于美國西南航空公司和嘉信理財(cái)。此外，他還是一名企業(yè)家，成功運(yùn)營過多家企業(yè)。

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