編輯推薦:

數(shù)字媒體行業(yè)作為一個(gè)大的新興的前景行業(yè)已經(jīng)給社會(huì)提出了新的要求。由于數(shù)字媒體產(chǎn)業(yè)的發(fā)展在某種程度上體現(xiàn)了一個(gè)國家在信息服務(wù)、傳統(tǒng)產(chǎn)業(yè)升級(jí)換代及前沿信息技術(shù)研究和集成創(chuàng)新方面的實(shí)力和產(chǎn)業(yè)水平，因此數(shù)字媒體在世界各地得到了政府的高度重視，各主要國家和地區(qū)紛紛制定了支持?jǐn)?shù)字媒體發(fā)展的相關(guān)政策和發(fā)展規(guī)劃。在這種背景下，學(xué)界和業(yè)界都種新媒介文化品格和內(nèi)涵，與傳統(tǒng)的媒介文化異同在哪。產(chǎn)品定位為學(xué)術(shù)專著。
    本書是一本關(guān)于數(shù)字媒體的文化研究，詳細(xì)探討了對(duì)數(shù)字文化的核心概念、產(chǎn)生的經(jīng)濟(jì)基礎(chǔ)和受眾體驗(yàn)。通過本書，讀者可以了解到數(shù)字文化的核心理論概念的闡述，數(shù)字時(shí)代的政治信任、隱私安全、信息溝、身份認(rèn)同、社群空間等都有異于其他文化形態(tài)的特征，并且學(xué)習(xí)到問題的闡述角度和思路。

內(nèi)容簡(jiǎn)介:

    隨著高新技術(shù)的迅猛發(fā)展和數(shù)字化信息時(shí)代的不斷進(jìn)步，數(shù)字媒體行業(yè)作為一個(gè)大的新興的前景行業(yè)已經(jīng)給社會(huì)提出了新的要求。由于數(shù)字媒體產(chǎn)業(yè)的發(fā)展在某種程度上體現(xiàn)了一個(gè)國家在信息服務(wù)、傳統(tǒng)產(chǎn)業(yè)升級(jí)換代及前沿信息技術(shù)研究和集成創(chuàng)新方面的實(shí)力和產(chǎn)業(yè)水平，因此數(shù)字媒體在世界各地得到了政府的高度重視，各主要國家和地區(qū)紛紛制定了支持?jǐn)?shù)字媒體發(fā)展的相關(guān)政策和發(fā)展規(guī)劃。在這種背景下，學(xué)界和業(yè)界都種新媒介文化品格和內(nèi)涵，與傳統(tǒng)的媒介文化異同在哪。產(chǎn)品定位為學(xué)術(shù)專著。
   本書是一本關(guān)于數(shù)字媒體的文化研究，詳細(xì)探討了對(duì)數(shù)字文化的核心概念、產(chǎn)生的經(jīng)濟(jì)基礎(chǔ)和受眾體驗(yàn)。通過本書，讀者可以了解到數(shù)字文化的核心理論概念的闡述，數(shù)字時(shí)代的政治信任、隱私安全、信息溝、身份認(rèn)同、社群空間等都有異于其他文化形態(tài)的特征，并且學(xué)習(xí)到問題的闡述角度和思路。

作者簡(jiǎn)介:

　　作者簡(jiǎn)介

　　大衛(wèi)·梅欽(DavidMachin)

　　厄勒布魯大學(xué)教授，《社會(huì)符號(hào)學(xué)》與《語言與政治》兩部期刊的聯(lián)合編輯，在批評(píng)話語分析與多模態(tài)研究等領(lǐng)域發(fā)表了多篇力作

　　莉迪亞·波爾策(LydiaPolzer)，特約雜志設(shè)計(jì)師、記者、攝影記者，在英國布魯內(nèi)爾倫敦大學(xué)教授雜志的設(shè)計(jì)、編排與生產(chǎn)，她的紀(jì)錄片攝影曾在倫敦展出，并為報(bào)紙、書籍、期刊等多種媒體報(bào)道與收錄。

　　譯者簡(jiǎn)介

　　晏青

　　畢業(yè)于四川大學(xué)，文學(xué)博士學(xué)位。現(xiàn)任暨南大學(xué)新聞與傳播學(xué)院講師、碩士生導(dǎo)師。主要從事傳媒文化、影視藝術(shù)研究。在《新聞與傳播研究》《文藝研究》《現(xiàn)代傳播》等核心期刊發(fā)表論文40篇。歷獲教育部博士生學(xué)術(shù)新人獎(jiǎng)、中國廣播電視論文二等獎(jiǎng)等獎(jiǎng)勵(lì)，合著2部，主持省部級(jí)項(xiàng)目3項(xiàng)，出版文學(xué)作品1部。

目錄:目錄

第一章 數(shù)字媒體的核心要素 ··1

一、技術(shù)過程 ·····························3

數(shù)字化 ·····································3

網(wǎng)絡(luò)化 ·····································4

交互性 ·····································4

超文本化/超媒介 ························5

自動(dòng)化 ·····································8

數(shù)據(jù)庫 ·····································9

二、文化形式 ···························10

內(nèi)容(或缺乏內(nèi)容) ·····················11

可變性 ···································13

根莖 ······································15

過程 ······································18

三、沉浸式體驗(yàn) ························19

遠(yuǎn)程呈現(xiàn) ································20

虛擬性 ···································21

擬象 ······································22

心理學(xué)電影的仿真呈現(xiàn) ··············28

四、本章小結(jié) ···························32

擴(kuò)展閱讀 ································32

注釋 ······································32

第二章 信息時(shí)代的經(jīng)濟(jì)基礎(chǔ) ··34

一、后工業(yè)社會(huì) ························37

對(duì)后工業(yè)社會(huì)理論的質(zhì)疑 ···········39

二、信息社會(huì) ···························40

三、后福特主義和全球化 ············41

四、信息社會(huì)與網(wǎng)絡(luò)社會(huì) ············44

網(wǎng)絡(luò)結(jié)構(gòu) ································46

流動(dòng)空間與永恒時(shí)間 ·················47

網(wǎng)絡(luò)經(jīng)濟(jì)和網(wǎng)絡(luò)企業(yè) ·················49

五、虛擬經(jīng)濟(jì)、知識(shí)產(chǎn)權(quán)及知識(shí)

 傳播 ·································50

虛擬貨幣 ································50

無形服務(wù) ································51

虛擬產(chǎn)品 ································51

虛擬經(jīng)濟(jì)的特征 ·······················52

虛擬經(jīng)濟(jì)中的知識(shí)產(chǎn)權(quán) ··············52

信息封建主義 ··························54

六、本章小結(jié) ···························55

拓展閱讀 ································56

第三章 媒介融合與當(dāng)代媒介

 體驗(yàn)······················57

一、技術(shù)融合 ···························57

二、規(guī)制融合 ···························60

三、傳媒產(chǎn)業(yè)融合 ·····················61

媒介融合評(píng)析 ··························63

四、融合文化和新媒體體驗(yàn) ·········65

跨媒介體驗(yàn)的產(chǎn)生 ····················66

參與性媒介文化 ·······················67

集體智慧 ································68

五、生產(chǎn)者、消費(fèi)者及“生產(chǎn)

 使用” ······························70

音樂數(shù)字化及其不滿 ·················72

“混搭”和數(shù)字文化中著作權(quán)的

危機(jī) ······································74

數(shù)字音樂文化和音樂消費(fèi) ···········75

六、本章小結(jié) ···························76

拓展閱讀 ································77



第四章數(shù)字鴻溝：社會(huì)、政治
及基礎(chǔ)設(shè)施環(huán)境 ······ 78

一、“數(shù)字鴻溝”及“訪問” ······ 80

國內(nèi)數(shù)字鴻溝 ·························· 82

二、全球數(shù)字鴻溝 ····················· 85

三、移動(dòng)電話、接入以及發(fā)展中

國家 ································· 87
經(jīng)濟(jì)原因 ································ 89
社會(huì)原因 ································ 90
立法原因 ································ 90

四、發(fā)展中國家移動(dòng)通信系統(tǒng)的
利益 ································· 91

五、本章小結(jié) ··························· 92
拓展閱讀 ································ 93

第五章“每個(gè)人都在看”：
數(shù)字生活中的隱私和
監(jiān)控······················ 94

一、不斷變化的隱私文化背景 ······ 96
作為法律建構(gòu)的隱私：矛盾所在 ·· 97

二、數(shù)字監(jiān)控：空間、痕跡與
工具 ································· 99
數(shù)字監(jiān)控的主要工具 ················100
國家監(jiān)控工具 ·························100
商業(yè)和私有數(shù)字監(jiān)控工具 ··········101
手機(jī)監(jiān)控 ·······························102

三、監(jiān)控的興起：原因與發(fā)展 ·····103
安全需求：監(jiān)控與國家 ·············103
監(jiān)控、控制需求和政府機(jī)構(gòu)結(jié)構(gòu) ··104
技術(shù)·····································105

四、監(jiān)控的商業(yè)需求和政治經(jīng)濟(jì)··105
經(jīng)銷和個(gè)人數(shù)據(jù)收集 ················105
數(shù)據(jù)庫、數(shù)據(jù)搜索以及話語 ·······107
個(gè)人檔案的力量 ······················108

數(shù)據(jù)庫與個(gè)人檔案：利與弊 ·······110

五、為什么要關(guān)注受到監(jiān)控的
社會(huì) ································111

六、本章小結(jié) ··························115
拓展閱讀 ·······························116

第六章信息、政治、顛覆和
戰(zhàn)爭(zhēng)·····················117

一、信息政治中的政治語境 ········118

二、信息通信技術(shù)開啟的政治 ·····121
能見度 ··································121
內(nèi)部組織和動(dòng)員 ······················123
外部、合作和協(xié)調(diào) ···················124
彈性的組織和“聰明的暴民” ····125
永恒的政治運(yùn)動(dòng)：一次性合作 ····126
一種網(wǎng)絡(luò)公共空間 ···················127

三、數(shù)字抗議：基于信息通信技術(shù)

的激進(jìn)主義 ·······················129

四、信息通信技術(shù)和主流政治 ·····131

五、網(wǎng)絡(luò)政治的另一條路：網(wǎng)絡(luò)

顛覆 ································133
網(wǎng)絡(luò)戰(zhàn)：作為以網(wǎng)絡(luò)為中心的
戰(zhàn)爭(zhēng)·····································134
作為信息戰(zhàn)的網(wǎng)絡(luò)戰(zhàn) ················135
作為間諜活動(dòng)的網(wǎng)絡(luò)戰(zhàn) ·············136
作為商業(yè)破壞的網(wǎng)絡(luò)戰(zhàn) ·············136
作為關(guān)鍵基礎(chǔ)設(shè)施攻擊的
網(wǎng)絡(luò)戰(zhàn) ··································136
附屬性的攻擊 ·························137

六、本章小結(jié) ··························137
擴(kuò)展閱讀 ·······························139
注釋·····································139


第七章數(shù)字身份·············· 141

一、思考的對(duì)象：早期互聯(lián)網(wǎng)研究和

后結(jié)構(gòu)主義 ·······················144

二、個(gè)人首頁與個(gè)體的再中心化··146

三、個(gè)人博客，個(gè)體化與自我

反射 ································150

四、社交網(wǎng)絡(luò)、檔案資料和網(wǎng)絡(luò)
身份 ································153

五、替身與身份 ·······················155
愛與親密的后現(xiàn)代情境 ·············158
網(wǎng)戀：親密性的新形式 ·············160

六、本章小結(jié) ··························162
拓展閱讀 ·······························164
注釋·····································164

第八章社會(huì)媒體與社區(qū)：
空間、關(guān)系和網(wǎng)絡(luò) ··· 165

一、尋找缺失的社區(qū)：城市化、空間
以及經(jīng)驗(yàn)規(guī)模 ····················166

二、社區(qū)、全球化、技術(shù)以及個(gè)人
主義 ································168

三、“虛擬”社區(qū)：下一步
是什么 ·····························170
虛擬社區(qū)的優(yōu)點(diǎn) ······················171
虛擬社區(qū)的缺點(diǎn) ······················174
現(xiàn)實(shí)情況 ·······························178

四、網(wǎng)絡(luò)社會(huì)、網(wǎng)絡(luò)社會(huì)性以及
網(wǎng)絡(luò)化個(gè)人主義 ·················180
網(wǎng)絡(luò)社會(huì)回顧 ·························180
網(wǎng)絡(luò)化個(gè)人主義 ······················181
關(guān)于網(wǎng)絡(luò)的真相 ······················183
技術(shù)、存在以及后社會(huì)性 ··········185
語言、技術(shù)以及寒暄功能 ··········186

五、本章小結(jié) ··························188

擴(kuò)展閱讀 ·······························188
注釋·····································189

第九章人體與信息技術(shù) ···· 190

一、人體、技術(shù)和社會(huì) ··············191

二、后人類 ·····························192
半機(jī)械人 ·······························194
信息1：有序主義和分離，或
“肉體數(shù)據(jù)” ·························196
信息2：技術(shù)的化身，或“數(shù)據(jù)
肉體” ··································198

三、技術(shù)、體現(xiàn)關(guān)系和“智人”··200
體現(xiàn)關(guān)系和移動(dòng)技術(shù) ················202

四、本章小結(jié) ··························204
拓展閱讀 ·······························204
注釋·····································205

結(jié)論基礎(chǔ)，超結(jié)構(gòu)，基礎(chǔ)
設(shè)施······················· 206

譯后記····························· 208